How do you feel, if one of your blog reader says “let me unsubscribe from your blog”. You would frustrate, isn’t it? Even, I would feel the same. But, I feel pleased as I didn’t experience this situation before and I am blessed with thousands of subscribers for my blogs.
Having good number of blog subscribers is a critical part in blog’s growth and almost every blogger is working hard for it. Also, most of the bloggers are focussing to get the new subscribers and they just ignore the various reasons why some people unsubscribe from their blog. Losing few subscribers occasionally isn’t a big deal, but if they find frequent shedding of subscribers, then it is the right time to examine the condition of their blog and determine the reasons for it.
Are you a blogger who struggling a lot in gaining subscribers and losing the existing followers? Then I would say that there might be some reasons why they’ve unsubscribed from your blog. Let me explain the reasons in detail now.
1. Low quality content
I know that you might be aware of this blogging proverb “Content is the king”. Yes, of course! If you continue to contribute the blog post with trivial content and grammatical mistakes, then it would make your followers to unsubscribe from your bog. So, do concentrate more in contributing the high-quality blog posts with worthy information.
2. Too frequent/infrequent posts
Sometimes your subscribers get overwhelmed if they hear you more than one time a day and so it is good to send one blog post daily. Likewise, if your blog posts reach them infrequently, then they would unable to remember your blog and finally unsubscribe. So, make a plan to maintain a post consistency and stick to it.
3. Lack of focusing
People do subscribe your blog to read about a specific subject matter and to get solution for the queries related to that matter. But you’re not focusing that particular subject, writing something which is not needed to them, and so they unsubscribe from your blog. In simple words, if you set expectations to provide a certain type of information to your followers and if you failed to deliver it, then they might choose the unsubscribe option.
4. Uniqueness is lost
You have to motivate your subscribers through your uniqueness. Do read variety of blogs and websites to get escape from writer’s block. Why am I speaking about writer’s block here? Because this would push you to copy others style and you might lose your uniqueness. The more you read, the more different ways you could write.
5. No action on Holidays
I agree that everyone might go for holidays, further studies, personal works etc. So, if you’ve planned to go for long breaks, you should intimate this in prior to your subscribers (at least through an email or at the end of the current blog post). If you not do so, then you would certainly lose your subscribers.
6. Personal touch is missing
I used to see in most of the blogs, the blog posts were written like legal documents. You know, a blog is like a diary and it differs from a static website. So, instead of writing like documents, say something funny or share your previous experience to lighten the readers. If you fail to add your personal touch, then your followers might unsubscribe from your blog.
7. Design issues
I think that the design issues related to your blog is the major reason for the unsubscribing activity of the people. Having clutter blog design, difficult in navigation and frequent template changes would definitely annoy your supporters and impulse them to unsubscribe from your blog.
8. More guest posts
Why do people subscribe to your blog? They want to hear you! But if you are publishing more no. of guest posts instead of writing on your own, they might forget your blog by unsubscribing it.
9. Absence of comments
I would say that a blog without comments reveals that it has no readers. Also, it is clearly understood that you’re not engaging and encouraging the visitors to leave their thoughts. Moreover, if you disable the comment section then it says that you’re not interested in conversing with your readers. Anyway, the absence of comments would make your subscribers to unfollow your blog.
10. No longer needed
Sometimes, changes are happening for no reasons. Yeah, the interest of your followers might be changed or they’ve progressed to a high level. So they no longer have a need for your blog posts and simply unsubscribed your blog.
Get notified when people unsubscribe your blog
To get notified when people unsubscribe to your blog, I would suggest you to enable a Google Feedburner feature associated to it.
Go to feedburner.google.com, then choose your blog.
Now click Publicize > Email subscription > Subscription management.
If you scroll down the page further in Subscription management, you’ll see an option “send me an email whenever people unsubscribe”. Tick that option and Click “Save”. So, now you’ll receive email when your subscribers unsubscribe to your blog.
Conclusion:
Getting new subscribers and losing few in a month is not a big issue. You may email these unsubscribers and ask them to come back, request their feedback and enquire the reason for unsubscribing. Also, have it in mind that they might unsubscribe your blog just to clear up their email account. This doesn’t mean that wouldn’t visit/subscribe your blog again and don’t take it personally.
Think positive, maintain consistency and stay focussed to keep your subscribers with you. These are my judgments on why people unsubscribing from your blog. What do you think? Let me know your opinions through comments.
article by TTW