There were many affiliate marketers who cash out most of their earning from affiliate marketing in last "Black Friday" and "Cyber Monday" sale. You might also observe that some of the company providing most competitive offers along with easy to approach method. Majority of affiliate marketers are willing to work with only those company who provide some flexibility. To increase your product sale you also provide some flexibility in terms of payment method, banners, easy cash out process with more options. These are the basics thing that also attract your affiliate marketers. You could also approach some marketplace that also provide great platform for your products. Here I am discussing how you can increase your product sale through affiliate marketing.UPDATED PRODUCT CATALOG
The most easiest way to increase your product sale is to have updated database of you product with latest one. This will help publishers to take advantage of your most latest offers and product to offer their readers. Before announcing any offer take benefits from shopping engines to collect the data of competitive offers and provide most competitive offers according to that. This found the most successful tactics to give more exposure to your product and publisher also would like to work with those advertisers.
ELEGANT BANNERS
Publishers spend time as well as money to promote your product and services to their visitors, so you must have elegant banners to help them sell your product. Their marketing efforts and your elegant banner will increase the chance to get your product or services sold. Elegant banners create brand image of your product and company and drive traffic to your shopping page or your landing page to provide more information about your product and service from the publisher's page. Along with elegant banner it also have some effective matters that has clear and high appeal for call to action and closing offer.
COMPETITIVE OFFERS
As we have discussed to provide elegant and effective banners for your product and services to your publishers to increase your sale, it is also necessary to have competitive offers. You might fighting with so many company who also provide more competitive offers and also gaining popularity. Just have a look around what your competitors offering for the similar product that you offering and evaluate whether you can provide comparable or better offers. Free shipping added advantage for successful marketing for those online retailers who selling such a things that can be deliver.
EASY APPROACH
It is always proved that the linking your offer directly on publisher's site to the landing page of your product or service where you providing competitive offers works great. It should jut away from the fewer clicks to reaching the product or service, so that more likely your shopper can complete his purchase. The most easiest way to provide complete and up to date catalog to publishers for online retailers is their updated product catalog or product page. You can also read about this in first point mentioned above.
OPTIMIZED LANDING PAGES
If you have publishers and they are sending quality traffic to you then you landing page should be well optimized as they send traffic to your every day. If your landing page is not optimized then there are chances for lower conversion rate. Also make sure that the banner you provide on publisher's site should meet the product or service where they will be landed. After landing on your product page or service page customer also should be guided on what they have to do so that check out process become easy.
INVEST SOME MONEY
There are so many publisher available who has potential to increase product sell. You might have to invest some money to get approached by those publishers. You can also invest into PPC (Pay Per Click) program that can boost your publisher reach. You could start in-house program or hire a SEO specialist to increase your search traffic. This will also drive traffic to your site from the search engines. By these campaign you will get some specialized publishers who are able to increase your product and service sell. spending money on SEO and PPC will elevate your search result where you can ranked well far from your competitors.
SIMPLE CHECKOUT PROCESS
Simple the process of checkout to purchase your product. Add product thumbnail just next to its description and add the shipping charges where applicable at the early stage of checkout process to prevent from shopping cart abandonment. By adding these your customer will be sure that what he saw he is ordering the same product at the same price which has been he noticed and came to purchase it.
PROVIDE INCENTIVES
Along with commission also provide some incentive for top performing publishers who drives the majority of your revenue and expecting to be compensated accordingly. So think about them and don't let them down by just offering standard commission. You can also set the high incentive for time-specific or volume based campaign and let your publishers know that you will reward them something more from usual for achieving the result you are looking for.
INTERACT WITH YOUR PUBLISHERS
Always interact with your publishers using the method they prefer. Lack of communication may cause the failed relationship with potential publishers. Many of those publishers prefer instant chatting or email but they would also like if you pick the phone and call them for your new campaign or their appreciation. You can applies this for your top revenue generating publishers.
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Among the all above aspects you should also have a look on your web design. Your site should be well designed and should have easy navigation. Optimize your website so it can load faster on any kind of internet. The site which takes forever to load, has confusing navigation and stuffed with unnecessary things and bad graphic could lead to low conversion. As we discussed in above point to invest some money you can also spare some money from it to hire a good graphic designer and if you not intent to spend that much money you can approach some skilled intern who will work for your at affordable cost.