We know very well that Adsense pays really well if we optimize and use it in proper way. There are many people who has Adsense account but disappointed with their earning instead working hard to writing good content. In my earlier days I was also have similar feeling but as the time has been passed I get more familiar with the Adsense mechanism. It is good to get familiar with Adsense as earliest as you get and earn more out of your Adsense. Don't think that you are smarter than the Adsense Engineers and through your account to deactivation. Be happy with what you are getting and try hard to write quality content and attract more and more traffic to your blog. Basically Adsense earning revert you on your quality traffic and that can be generate by only good and quality content. As much as you get the good traffic that much chances increase to get impression and clicks on your ads. It is very important that where you placed your adsense unit. Sometimes good traffic also need to be placed the Adsense unit properly at proper location so your reader can access them easily.
Google Adsense Tips Series
Part 3: Boost Up Adsense Earning by Best Location and Formats
BEFORE DECIDING AD POSITION THINK ON BELOW QUESTIONS
- What user think after visiting my site?
- What they do when visiting a particular page?
- What part of your page take their attention?
- How I implement the ads into this area without knowing users.
- How can I make my site clean, uncluttered and attractive?
Four Main Section in Your Blog
- Header: Where the blog title, description and navigation menu displays
- Post Body: Where content display
- Sidebar: Where widgets displays
- Footer: Where credits and widgets displays
AD SPOT #1: ADSENSE ADS BELOW THE POST TITLES
The best position to display you ads. I have observed that my blog earning increased when I decided to display ads below every post titles. Basically this is the first spot where reader attract and see this portion first of your blog.
You can also observed that I have ads below my post titles on my another blog but no ads display below post titles on my blog's home page.
By doing above thing we can keep our blog layout clean and make more money from our Adsense ads. I will also post about how to add Adsense ads code just below the every post titles.
Below mentioned Ad formats will earn you handsome money for Ads displayed below post titles.
Best Ad Formats:
Banner Ads (468 x 60)
Square Ads (250 x 250)
Medium Rectangle (300 x 250)
Large Rectangle (336 x 280)
AD SPOT #2: ADSENSE ABOVE THE FOLD
This is the second best position that is favourite Ad spot for many professional bloggers as well as advertisers. It is because this spot appears first along with your blog header on loading time. This is the best position to put advertisement that has maximum impression and looks cleans and uncluttered.
The reason behind the maximum impression of this ad spot because it appears everywhere like homepage, archives and above the every posts and pages.
Best Ad Formats:
Link Unit (728x15)
Leaderboard Ads (728 x 90)
Banner Ads (468 x 60)
The above ads formats are upon your ad location. If you have space besides your header then you can display Leaderboard (728x90) / Banner ad (468x60) format besides your header or you can display the Link unit (728 x 15) just below your blog Navigation Menu.
AD SPOT #3: ADSENSE ON RIGHT SIDEBAR
The ads on the right sidebar also has good impact. I have analyze during my experiments and this ad spot also have good result. If you have good widgets on your right sidebar and you have analyze that you getting many clicks on your sidebar widget then this could turn your income from average to good. As this location also has maximum impression due appearance on every pages and posts.
Best Ad Formats:
Square Ads (250 x 250)
Medium Rectangle (300 x 250)
AD SPOT #4: ADSENSE BELOW EVERY POSTS
This area may have maximum CTR (click through rate) although I rate this location at number 4. You might questioned if this location might get the high CTR then why it is at number 4? The reason behind it, reader only reach to your post bottom if he really find it helpful of enjoyed it. That is why I always recommended the good content writing. If you have good content that can be hold your reader than you can earn maximum revenue from this location. Only the thing is that you have to display the correct ad format here.
Best Ad Formats:
Banner Ads (468 x 60)
Link Unit (468 x 15)
ADVISE FOR EVERYONE
Income flow from the Adsense required hard work. At least give your 1-2 years for positive income. These year might demand hard work from you and return you just few penny but believe me this hard work will return you a good bank balance. Always give priority to your blog layouts and your content. A blog with good content with messy blog interface may cause your income or a good blog layout with poor content also not gives you more income. So keep in mind that you must write unique content with keeping your blog layout neat & clean. Do not try any trick with your adsense account only apply tips, because no one can beat the efficient engineers of Adsense. You might get your account banned and your blogging career might be end with the frustration. Think on it!