This post describes “Why Google Plus for Business?” to the businesses and suggest them to use the Google Plus widely to grow their business.
Social networking is the perfect and coolest way to communicate with other people for both personal and professional reasons. So,social networking websites are increasingly attracted by the business owners to reach the maximum clients for their product or service. Through this post, I just want to incorporate the details “Google plus for business” for the business owners to run their successful business with Google plus.
Google plus is the 2nd widest use social network after Facebook and surpassing Twitter &You-tube. It was introduced in the year 2011 by Google which is available in 60 different languages with more than 350 million active users. A study says, one quarter (26%) of the internet users are using Google plus for various purposes. Google plus beats twitter and other social networking websites as it has exceptional features and tools which could help the people for personal and business use.
Google plus circles helps the people to add friends and family separately and so it could be used as a professional network by the business owners. Here are some favoring points related to Google Plus,
1. Clean and simple interface which is uncomplicated to use.
2. It has great control in data sharing with good privacy options.
3. Google Plus communities are helpful for the people to ask questions and share information.
4. It offers the ability to download the personal data and updates easily.
5. Google+ circles, Hangout, Wrap-up and Streams are some of the great features of Google plus which is unseen in other social media website.
Google plus for business
Even though LinkedIn is an appropriate place to perform networking and to store contacts, many online businesses invest time in Google plus to gain more exposure for their company by building their networks. Also they could organize their calendars, post messages for their clients & colleagues and shape customer relationship with it. Here are the few points which explains the people that why they should use Google Plus for business.
1. Claiming Google authorship by the online business owner with the help of his/her personal profile would help them to get good reputation.
2. Making connection between the business website and their Google plus page with the help of Google plus badges would let the visitors to follow their online business website.
3. Creating a business page in Google plus to add the updates would allow the online business to gain more clients and make good relationship with other business people.
4. Adding a professional image in the cover page and using hash tags would aids to get more exposure and influence among the people.
5. Joining in relevant communities related to their corporate would help to get more ideas to improve their online business.
Why Google plus for business is needed?
Using Google plus for business of all sizes is profitable and let’s discuss the reasons.
Google plus plays an important role in SEO
Sharing the business updates through the Google plus account increases the search engine ranking and finally creates greater visibility in the targeted market.
Integration with Google services
As it is integrated with most of the Google services, it is possible to share and reach the maximum clients with minimum effort.
Easy and safer content sharing
With the help of Google Plus’s sparks feature, it is easy to share the contents among the circles and communities along with great privacy settings.
Google Plus communities for conversation
To present and discuss about their products/services, getting new ideas and solutions for the problems, relevant Google plus communities are the best place for businesses.
Google Authorship
Displaying the website of online business along with the Google plus profile picture in the searches would increase the reputation among the people and lastly result in increasing product sale/ordering the offered service.
Updates get indexed immediately
Using relevant keywords and hash tags while sharing the updates in Google plus helps to get indexed immediately in Google search results.
Handy tools related to Google plus for business
Some useful tools related to Google plus for business are listed below
Widgets:
Widget from Widgetplus and Gplusapi.appspot allows the online business to promote the G+ business page on the company website.
Directories:
Plusclout and Findpeopleonplus are the websites can be used to target the influential G+ users related to its business field.
Statistics:
Circlecount, Allmyplus and Social statistics are some of the useful websites which helps to make a research about the competitors and calculate the active timings of the Google plus business page.
Extensions for browser:
Doshare, Google+ Notifications and extended share for Google+ are the useful chrome extensions linked with Google plus which can be used effectively to organize the business.
Other tools:
Salesforce, Hearsaysocial,and Hootsuite are some other useful tools which can be used to run the successful business.